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Monthly Archives: June 2007

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More on Honest Abdul here, I simply love this guy and his personal branding strategy!

For all the cases on airlines we have been talking about, here’s some info about turnaround time from Boeing,  the Hub and Spoke model, Code-sharing, airline deregulation and average fleet age. And finally some stats on the A340. Check them out!

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Do have to thank Abhi Shek for sending in this……

  • You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” – That’s Direct Marketing
  • You’re at a party with a bunch of friends and see a gorgeous girl.One of your friends goes up to her and pointing at you says: “He’s very rich. Marry him.” – That’s Advertising.
  • You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich.Marry me.” – That’s Telemarketing.
  • You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door(of the car) for her, pick up her bag after she drops it, offer her ride and then say: “By the way, I’m rich. Will you marry me?” That’s Public Relations
  • You’re at a party and see gorgeous girl. She walks up to you and says: “You are very rich! Can you marry me?” – That’s Brand Recognition.
  • You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” She gives you a nice hard slap on your face. –That’s Customer Feedback.
  • You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” And she introduces you to her husband. – That’s demand and supply gap.
  • You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: “I’m rich. Will you marry me?” and she goes with him – That’s competition eating into your market share.
  • You see and gorgeous girl at a party. You go up to her and before you say: “I’m rich Marry me!” your wife arrives. – That’s Barriers to new entrants.
  • “leveraging lectures ” or ” leveraging lectures the web 2.0 way ”
  • this is what its all about……
  • where we get everything
  • “AND U THOUGHT LECTURES WERE BORING…”

Probably waiting for some more to make a decision……just post it as a comment or mail it to my email…..just in case youre wondering…..i am looking for some innovative taglines for this blog!!!

Here is some great material on how to work out cases, it has stuff about financial analysis, strategic analysis …. basically the run down on how to effectively workout a case study. It also has a portion on how to present the cases.

Must read for all those who are doing cases for my classes.

And we were talking about green marketing in my last class..kinda something like this??

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The slides that I used for the first 2 chapters are here and here. Have fun!

MBA

All those of you out there still wondering about an MBA…..here’s the dig….probably you can get the stuff that most MBA’s are and better even by possibly going through these books!!! PersonalMBA is a site that talks about the essence of management education. Their ChangeThis manifesto for download.

Yep, Nokia has launched another 3 phones and those of you who thought laptops came in white, black and silver  there’s Urban Metro laptop skins. And an ad that i thought was funny…..

Checkout Fairtrade Coffee and Starbucks along with IKEA. Also check out options for IKEA to enter India.

LINKS
Mc Cafe
Coffee World

ok. all the smart dudes and dudettes out there, we need a tagline for this blog. Post them on this site as a comment or mail it to me…

Here’s the Apple 1984 cult ad

Think different ad ( awesome!)

Links: