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Monthly Archives: February 2008

i do see that the concepts  we discussed in class have been implemented on various levels already. New form of mobile payments,   only here the protagonist is apple and i do like the concept too… Speaking about Mac a recent study gave more weight to all your doubts……over PC users Mac users are SNOBS, Prententious, Smart, Care about the environment….here’s the video on the study.   


there hasn’t been much activity on this blog and though we can blame it on a certain lecturer who is tied up deciphering what his beloved students have contributed as an exam……or the fact that the end of the term looms ….. or the virtual tons of work that has to be done…. i do know i have skimped on posting…so here goes… humble apologies!

Please do work out a brand image makeover specific for india for this brand.  Plan and build strategies to increase the brand image of the brand in india. the case is attached in this file cb06_cobra.pdf